![As Under Armour's growth slows, it's learning that sportswear is as much about fashion as performance As Under Armour's growth slows, it's learning that sportswear is as much about fashion as performance](https://i.kinja-img.com/gawker-media/image/upload/c_fill,f_auto,fl_progressive,g_center,h_675,pg_1,q_80,w_1200/5a69f2abdda416c32b7f3064f7996b64.jpg)
As Under Armour's growth slows, it's learning that sportswear is as much about fashion as performance
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Under Armour Fly Fast 3.0 Women's Shorts Black 1370902 - Ténis Under Armour Charged Rogue 2 cinzento laranja - 002
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Amazon.com: Under Armour Men's HeatGear Armour Short-Sleeve Compression T-Shirt , Black (001)/Steel , Small : Clothing, Shoes & Jewelry
People are quickly cycling through cheap, on-trend clothing. It's fueling a push for more sustainable apparel.
![As Under Armour's growth slows, it's learning that sportswear is as much about fashion as performance As Under Armour's growth slows, it's learning that sportswear is as much about fashion as performance](https://i.kinja-img.com/gawker-media/image/upload/c_fit,f_auto,g_center,q_60,w_645/7acc6d4dff13b88501c0e0f01fc9c0e7.jpg)